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Meet the Joy Maker : Ellen Reid


cooking lessons in Barcelona with the Pure Joy Team

Name: Ellen Reid

Title:  Event Planner


How long have you been with PJC? Since January, 2014


Describe your role with Pure Joy and how does your position make PJC a better company?

I am an event planner, sales person and event producer on site.  I love what I do and love that I am able to do it in an environment that allows me to be myself and contribute what I have learned and who I am as a person to my company & my clients.  I was born and raised in Santa Barbara and in the food and hospitality industry so my experience couldn’t be broader and my knowledge of the area, locations and contacts in the industry are vast which makes all our lives easier.  That being said I literally learn something new every day working with Pure Joy and our amazing clients.  Every event is different, every location unique every client a special experience lending to my repertoire which makes me better at my job every step of the way.  I am so lucky to do what I do!


What’s your favorite part about working for Pure Joy?

The clients, for sure. Getting to know them though out the course of the planning process, bringing their creative ideas and visions to life for them and then utilizing those ideas to suggest to other clients to help them along in their event planning journey!  I also enjoy the thrill of the unknown and problem solving. Inevitably sometimes things do go askew and I get incredible satisfaction out of figuring out solutions to problems and obstacles. It’s one of the best feelings in the world to me to sit down after an event is over take a look at what’s left and realize what we did, what we produced and how amazing it turned out despite issues (if any) that popped up.


What’s your one moment of glory since you’ve been working for PJC?

After many years in the event industry I trained and assisted for my whole first year with Pure Joy to learn the ropes and systems that have been created so we are able to guarantee and provide perfect, flawless events.  I was finally ready to become a full Event Planner, my very first booking and then 1 year later producing that beautiful wedding for Brianna Brooker, it was a great accomplishment for me and I felt like I was really a part of the Pure Joy team AND a really important part of that couple’s beautiful wedding and so many others to follow.


What’s your favorite food that Pure Joy Catering has served?

Our Lemony Artichoke Bottoms and our Pan Seared Sea Bass with Lemon Buerre Blanc and Tomato Slaw


What kind of trends are you seeing for this upcoming Wedding Season?

Subtle elegance with a rustic tone, lots of really soft colors, very natural, not overdone.  I love it!  


What do you do for fun?

Work…I am serious; I really love what I do.  I also love to travel, don’t have too much time for it but I plan to do it more often.


What else do you want our readers to know about you?

I love to make people laugh. It’s my favorite sound in the world, laughter, I can’t get enough of it.


A Note From the Executive Chef

Ellen just “gets it”, with the clients, with the Management Team and with her colleagues. She has this very rare intellect, genuine, sincere passion and intuition. Shes honest, fair and acts with incredible honor, she has big heart too and all this adds up to a really beautiful person who we are deeply fortunate to call part of the Pure Joy Family. Born and raised in Santa Barbara, she knows this town inside and out. Ellen develops beautiful relationships with her clients and it results in absolutely flawless events.


Client Review:

Ellen was such a great person to work with. From day 1, she was so helpful and dedicated to us. We live out of state so we didn’t have a chance to get to do a food tasting but we went with our gut and reviews and went with them. Seriously Pure Joy Catering is amazing! The food was so amazing and our guest couldn’t get enough. We wanted to go back for food over and over but we were so full and satisfied we couldn’t fit anymore. We had an open bar which PJC staffed the bartenders and the bartenders were great. All the staff that helped out at the wedding were super professional and made everything run so smooth. We are so happy we choose PJC and couldn’t be more thankful for making our dream wedding come true.

~Renee X.




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